# Brand monitoring

Workflows

Catch what people say about a brand across TikTok, Instagram, Threads, Reddit and Rumble: new mentions, their sentiment and the posts spreading fastest.

## The prompt

Paste it into your agent and replace the parts in angle brackets. The agent needs SocialTap: [connect it](https://socialtap.dev/docs/agents/index.md) with the MCP server or an API key.

Prompt:

```
Set up monitoring for <brand, product and common misspellings> that runs every <how often> and reports what is new since the last run.

Search each platform for every term, newest first where the search can sort that way, and keep a record of the posts you have already seen so each run only reports new ones. On Reddit, search comments as well as posts.

Then report:
- The new mentions by platform, each with its link and its numbers.
- The overall sentiment and the themes, quoting a few representative posts.
- The mentions spreading fastest, and any complaint that keeps coming back.
- Anything that needs a reply today, and why.

Leave out posts that only share a word with the brand, and say how you told them apart.

Get the data from SocialTap. If the SocialTap MCP server is connected, use its tools; otherwise call the REST API at https://socialtap.dev with the API key from the SOCIALTAP_API_KEY environment variable in the x-api-key header. Read https://socialtap.dev/docs/agents/index.md before the first call. The endpoints, by ID:
- tiktok.search_posts: GET /v1/tiktok/search_posts, TikTok Search API. Docs: https://socialtap.dev/docs/reference/tiktok/search_posts/index.md
- instagram.search_posts: GET /v1/instagram/search_posts, Instagram Search API. Docs: https://socialtap.dev/docs/reference/instagram/search_posts/index.md
- threads.search_posts: GET /v1/threads/search_posts, Threads Search API. Docs: https://socialtap.dev/docs/reference/threads/search_posts/index.md
- reddit.search_posts: GET /v1/reddit/search_posts, Reddit Search API. Docs: https://socialtap.dev/docs/reference/reddit/search_posts/index.md
- reddit.search_comments: GET /v1/reddit/search_comments, Reddit Comment Search API. Docs: https://socialtap.dev/docs/reference/reddit/search_comments/index.md
- rumble.search_posts: GET /v1/rumble/search_posts, Rumble Search API. Docs: https://socialtap.dev/docs/reference/rumble/search_posts/index.md
```

## Endpoints it uses

- [TikTok · Search](https://socialtap.dev/docs/reference/tiktok/search_posts/index.md) `tiktok.search_posts` [Try it](https://socialtap.dev/playground/?endpoint=tiktok.search_posts)
- [Instagram · Search](https://socialtap.dev/docs/reference/instagram/search_posts/index.md) `instagram.search_posts` [Try it](https://socialtap.dev/playground/?endpoint=instagram.search_posts)
- [Threads · Search](https://socialtap.dev/docs/reference/threads/search_posts/index.md) `threads.search_posts` [Try it](https://socialtap.dev/playground/?endpoint=threads.search_posts)
- [Reddit · Search](https://socialtap.dev/docs/reference/reddit/search_posts/index.md) `reddit.search_posts` [Try it](https://socialtap.dev/playground/?endpoint=reddit.search_posts)
- [Reddit · Comment Search](https://socialtap.dev/docs/reference/reddit/search_comments/index.md) `reddit.search_comments` [Try it](https://socialtap.dev/playground/?endpoint=reddit.search_comments)
- [Rumble · Search](https://socialtap.dev/docs/reference/rumble/search_posts/index.md) `rumble.search_posts` [Try it](https://socialtap.dev/playground/?endpoint=rumble.search_posts)

---

[HTML version](https://socialtap.dev/docs/workflows/brand-monitoring/) · [Docs index for AI agents](https://socialtap.dev/llms.txt) · [All docs in one file](https://socialtap.dev/llms-full.txt)